BRITISH FASHION COUNCIL &
BRITISH COUNCIL VIRTUAL REALITY
FILM
BFC collaboration with the British Council's International Fashion Showcase, 'Utopia'. I hosted and interviewed the designers and organisers.
Media partners Direct Drive TV and Inition.
DDTV & Inition have partnered to produce a fresh look at documentary making. Championing Virtual Reality and 360o filming for London Fashion Week and beyond, They sponsored the production of a virtual reality documentary exploring innovation through diversity.
This year's International Fashion Showcase, ‘Fashion Utopias’ is a series of specially curated fashion installations featuring work by the world’s best up-and-coming designers from 24 countries.
The merging of fashion and technology through virtual reality and 360 filming delivers a fully immersive and engaging way for designers to showcase their work. Buyers and fashion consumers can enjoy a front-row experience without leaving the comfort of their sofas.
The beauty of virtual reality is being immersed in hard to access places and awe-inspiring spaces.
The talent from all corners of the globe from Europe, Asia, and Africa gave a unique insight into how culture affects the perspective of design and innovation. From the hyper-technical fabrics from Portugal to fabrics made from banana fibres, finishing with bullet casings from the Philippines. The innovation and enthusiasm for a better future of fashion were humbling.
WHAT
Presenting/ Interviewing
WHERE
Somerset House. London
To watch the 360 Virtual Reality experience on your phone: Remember to turn around to see the whole area and the designers.
Apple mobile:
www.directdrive.tv. Click on VR Showreel. Save to mobile home screen. Launch from mobile home screen. Press play (bottom left hand side).
Samsung:
www.directdrive.tv. Click on VR showreel. Press play.
